Yelp’s iPhone app has an easter egg called Monocle that activates your phone’s camera and provides overlays of the same information housed in the app based on your actual proximity.You make interior design choices and then see how these combinations come to life in real-time. Lowe’s Holoroom takes interior design to a new level.Not only does the navigator provide breadcrumbs that direct you to your product, it also provides item details you’d likely see in the online item description. Lowe’s In-Store Navigation improves the concept of in-store maps.Here are some brands who are already leaving an impression on their users by taking advantage of this medium:

These apps then allow the user access to product and service information, the ability to physically visualize products in a specific space, and the opportunity to participate in how-to tutorials in real-life from the palm of their hands. However, AR on mobile devices allows us to tie in all of these channels in one place through the use of messaging, browsers, geolocation technology and apps.ĭevelopers are able to turn anything from posters to products in the real-world into a personalized, interactive experience through creating an app, either downloadable from the Apple Store or Google Play or accessible through a unique web address. We tend to think about marketing avenues as single channels: print, web, social, digital, email, etc. While the technology has been used for gaming and select retail spaces for a few years now, the need is shifting to include fully-integrated customer experiences for brands across platforms.

Augmented reality (AR) blends digital and real-life interfaces to create an unprecedented user experience.

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